speaking
I’ve had the incredible opportunity to speak about UX, content design, and designing for AI at events around the world.
Designing Conversations for conversational uis @ voice summit 2018, web directions summit 2017
Talk Description: Creating a product or experience that people know how (and actually want!) to engage with is everything. With GUIs, we can design content and visual cues that assist with usability and solve for understandability. But, how do we design for conversational UIs, when the content is the experience, and words are the interface?
In this session, Lauren will talk about how her team utilizes AI technology (including NLP) to design contextually relevant conversations that evoke emotion and lead to relationships rooted in trust, empathy, and understanding.
content strategy is service design @ sdn (service design network) national conf 2017
Talk Description: As content strategy continues to grow, it's adapting to the needs of different organizations. While it used to be synonymous with writing web content, copywriting, and content marketing, that’s no longer the case. Now, we content strategists design messages to create meaningful, personal interactions with customers across across app interfaces, error messages, transactional communications, and more. Essentially, we are experience designers. It’s just that instead of visual elements, our main tool is words.
Lauren will talk about her experience as a content designer on design and product teams. She’ll introduce how her team practices content-first UX design, and architects information for understandability. Most importantly, she’ll share content design principles that will enable you to design end-to-end experiences that feel like personal, genuine conversations.
content-first ux design & designing for trust @ uxlx 2017, ux camp chicago 2017, webvisions berlin 2016, women in design and leadership forum berlin & london 2016, design+content 2016, and more
Talk Description: For designers, it isn’t always obvious whether a usability problem is in fact an understandability problem. The words you’re using in your experience could be at fault here. Luckily, it’s an easy fix, if you know how to solve for it.
By starting a project with a content-first approach, you’re more likely to build the right thing and design a great experience the first time around. You can solve for major points of confusion at the outset, and anticipate the information people need to make the experience memorable.
By testing content in low-fidelity prototypes (i.e., a Word doc!) you can objectively determine whether your content works, first, before you invest a lot of time in designing something that isn’t actually usable. Instead of letting design drive content, starting with your content is the best way to plan for, test, and design for understandability. It can make your experience dramatically more effective. A beautiful, thoughtfully curated design is wonderful to look at, but a beautiful design with the right content is far more usable.
Lauren will introduce us to how her team practices content-first design, and architects information for understandability. She’ll dig into how to create content prototypes, run content tests, and design experiences that feel like personalized conversations.